The Chief Executive Officer is responsible for the provision of services at primary health care level and organizes and co-ordinates all functions appertaining to Health Centres. The Chief Executive Officer ensures the development and maintenance of accessible, integrated continuum of primary health care services and plays a leading role in the development and implementation of the strategic plan for the strengthening of Primary HealthCare. The Chief Executive Officer ensures that services within the directorate are operating in line with the Ministry’s policy, strategy, regulations and standards. The Chief Executive Officer also ensures that services are delivered according to the needs of the user and that users’ rights are respected.